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Human Artistry Meets Intelligent Commerce

U-Glam is a New York luxury accessories label where human artistry meets intelligent commerce—combining predictive styling, trend intelligence, and immersive fashion discovery.

Our Founder

Upasna Singh is the founder and creative director of U-Glam. A New York-based stylist and designer, she brings together fashion, function, and personal expression through a distinctive approach rooted in polished maximalism—bold, layered styling guided by refinement and intention.

Her perspective is informed by an instinct for recognizing cultural and fashion shifts early, and that perspective has been featured in various fashion and lifestyle publications.

Upasna is also an AI and technology executive with expertise in financial services and a career spanning leading Wall Street institutions. She brings the same foresight and precision from her technology career to building U-Glam at the intersection of fashion, craftsmanship, and intelligent commerce.

She takes a contrarian view of AI: it can undoubtedly make a company smarter, but it cannot replace creative instinct or an artisan’s hand. At U-Glam, AI enables intelligent commerce; human artistry remains its soul.

Explore our collection

Sustainability & Our Approach

We create pieces that are made to last, use thoughtful materials, minimize waste, and use recyclable packaging. With every order, we plant a tree.

"Giving back is important to me because it is part of my upbringing. My mother founded a nonprofit organization to educate underprivileged children and help women become financially independent. My journey is no different."

Planting a tree with every order is only the beginning. As U-Glam grows, so will our commitment to people, communities, and the environment.

rhinestone hoop earrings

Our Story

U-Glam was born from resilience and a belief that accessories are not merely add-ons—they are expressions of identity.

"Life has thrown me countless curveballs, and I’ve faced each one head-on—sometimes with a solid hit, other times by taking the impact. This company was born after a missed swing and a hard hit, at a time when I was down to my last thousand dollars. Through it all, one thing kept me going: keeping my chin up and my glamour on."

That spirit became our motto: Accessorize to Glamorize.

Designed in New York and predominantly handcrafted by artisans, our pieces celebrate individuality, craftsmanship, and confident self-expression.