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Our Founder

Upasna Singh is the Founder and Creative Director of U-GLAM NYC, a jewelry and accessories brand specializing in handcrafted luxury for the modern woman. A New York City resident for decades, Upasna draws on the city’s vibrant energy to curate elevated pieces that blend artisanal craftsmanship with a sharp, sophisticated edge. As a designer and professional stylist, she works closely with clients to help them define their personal style through the transformative power of the right accessories.

Through her brand and styling work, she helps clients create looks that feel intentional, expressive, and elevated.

"Life has thrown me countless curveballs, and I’ve faced each one head-on—sometimes with a solid hit, other times by taking the impact. This company was born after a missed swing and a hard hit, at a time when I was down to my last thousand dollars. Through it all, one thing kept me going: keeping my chin up and my glamour on. I founded this brand with a simple motto—to help every woman feel confident in expressing her true self and to unleash her inner queen. From my heart to yours."

Her creative vision is backed by an extensive career as a Wall Street executive. Upasna brings that same executive-level precision to building her brand and accessories startups from the ground up—seamlessly merging high-level strategy with a lifelong passion for design.

Outside the studio, she is a dedicated NYC insider and a strategic advocate for emerging fashion brands, committed to helping women lead with confidence through curated, well-crafted style. Click here to learn more about her

Our Story

u-Glam is a small, women-founded business born out of resilience and a passion for creating transformative looks. Our journey began with a simple idea: to redefine accessories as more than just add-ons, but as essential elements of self-expression. Guided by our motto, "Accessorize to Glamorize," each product we create embodies sophistication and craftsmanship that meets—and often exceeds—the standards set by traditional luxury brands.

At u-Glam, we believe that luxury isn’t just for the select few; it’s for everyone who appreciates the finer things. With a dedication to bringing exceptional quality and timeless design to all, we craft pieces that are both elegant and functional, transforming everyday looks into statements of glamour.

Designed in New York City

Each piece is designed in the fashion capital of the world—NYC—where inspiration fills every nook and corner. We've infused New York’s energy, style, and sophistication into every piece, bringing you the chicest and latest from the fashion world. In a city that never slows down, we’re here to bring you glam on the go.

Our Products

Our products are crafted with the highest-grade materials and unmatched quality, surpassing the standards of luxury brands. Each piece combines elegance and functionality, ensuring lasting beauty that elevates personal style. We offer only the best because, to us, luxury isn’t a compromise—it’s a promise. Rooted in honesty and hard work, we are dedicated to making timeless treasures accessible, empowering everyone to embrace sophistication and express themselves with grace. Our mission is to deliver more than accessories; we bring luxury within reach for all who seek it.