Our Founder
Upasna Singh is the founder and creative director of U-Glam,a luxury accessories brand designed in New York City and handcrafted by artisans with a focus on quality and detail. She is also a New York-based stylist and designer whose perspective sits at the intersection of fashion, function, and personal expression.
Her design approach leans into polished maximalism—layered, expressive styling grounded in refinement and intention.
She brings a thoughtful, trend-aware voice, often interpreting fashion through cultural, psychological, and design-driven insights.
Through her brand and styling work, she helps clients create looks that feel intentional, expressive, and elevated.
"Life has thrown me countless curveballs, and I’ve faced each one head-on—sometimes with a solid hit, other times by taking the impact. This company was born after a missed swing and a hard hit, at a time when I was down to my last thousand dollars. Through it all, one thing kept me going: keeping my chin up and my glamour on. I founded this brand with a simple motto—to help every woman feel confident in expressing her true self and to unleash her inner queen. From my heart to yours."
Her creative vision is backed by an extensive career as a Wall Street executive. Upasna brings that same executive-level precision to building her brand and accessories startups from the ground up—seamlessly merging high-level strategy with a lifelong passion for design.
Our Story
u-Glam is a small, women-founded business born out of resilience and a passion for creating transformative looks. Our journey began with a simple idea: to redefine accessories as more than just add-ons, but as essential elements of self-expression. Guided by our motto, "Accessorize to Glamorize," each product we create embodies sophistication and craftsmanship that meets—and often exceeds—the standards set by traditional luxury brands.
At u-Glam, we believe that luxury isn’t just for the select few; it’s for everyone who appreciates the finer things. With a dedication to bringing exceptional quality and timeless design to all, we craft pieces that are both elegant and functional, transforming everyday looks into statements of glamour.
Sustainability & Our Approach
We approach sustainability through both design and responsibility—creating pieces that are made to last, using thoughtful materials, and minimizing waste through recyclable packaging.
We’re committed to reducing our environmental impact in meaningful ways. With every order you place, we plant a tree. It’s a small action, but one that creates impact over time.
Our promise to You
Our products are crafted with the highest-grade materials and unmatched quality, surpassing the standards of luxury brands. Each piece combines elegance and functionality, ensuring lasting beauty that elevates personal style. We offer only the best because, to us, luxury isn’t a compromise—it’s a promise. Rooted in honesty and hard work, we are dedicated to making timeless treasures accessible, empowering everyone to embrace sophistication and express themselves with grace. Our mission is to deliver more than accessories; we bring luxury within reach for all who seek it.